positive luxury - a certified approach
We believe that world’s challenges require leaps in transformation.
We’re proud to announce that we are now one of the Real Changemakers in Luxury and are honoured to have been awarded with the Butterfly Mark by Positive Luxury, a symbol that we are meeting higher and higher standards for people and nature.
The Butterfly Mark
Certification is awarded by Positive Luxury to brands that meet higher and higher standards for people and nature. To attain certification, we had to undergo, and pass a rigorous assessment which is built on the foundation of international agreements, global frameworks and standards, and even potential upcoming legislation.
Every two years, we will re-certify to an even higher standard than last time. It’s a symbol that we stand for progress over perfection, difficult work over easy wins, and that we will never stop trying to improve.
The Butterfly Mark is a symbol of the Real Changemakers in luxury. By choosing it, you’re becoming part of a global movement that’s transforming luxury, for the good of all.
"Positive Luxury’s certification will hold the company accountable for its actions, ensuring that we adhere to the highest standards of sustainability and ethical conduct. Through the certification process, Helen Kaminski will become better informed about best practice solutions to address ESG+ challenges and drive innovation.
This ongoing guidance will empower the company to drive change, foster trust and greater transparency and to make more responsible decisions, minimize our environmental footprint, and positively impact society."